What kinds of videos can I expect from Corporate Video Production?
- Erick Giovanni
- 5 days ago
- 2 min read
There are many kinds of videos available for corporate video production (not to mention their many purposes as well) but here are a few of the more popular ones I’ve noticed throughout my career.
The Highlight Video
This style of video is about 1-3 minutes (generally speaking) and does just that: It highlights specific aspects of what you are trying to communicate to your audience. Sometimes its used to educate employees or potential clientele, while other times it is used to showcase an event that took place to entice more attendees for the next one. Either way, this is a very popular video style for corporate video production.
The Overview Video
This style of video is about 3-5 minutes long and goes more in depth when compared to the highlight video. They will talk about specific topics at length, or feature testimonials of the client’s clientele and their experience with their product/service. Often times, this style of video can be segmented into its own bite-size videos for social media, and will perform well.
The Full Event Coverage
This style of video is the most robust, where our clients will ask for full speeches or presentations to be recorded, as well as B-roll collection, testimonials, and other assorted footage. This allows the client to have a library of footage to create any number of videos, from bite-size social media pieces, to complete presentations that often find themselves on their youtube channel’s home page or company website.
Like I mentioned before, there are a number of different styles of videos you can create, and it’s encouraged to really delve into your story as a brand. No two products or services are exactly the same, and a good corporate video production company can really assist you in telling that story.
Here are some links for you for more reading and to our corporate videography page.
Thank you for reading!
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